An author recently asked me how to market a book. Different authors find different methods. Depends on personality, opportunities, location, etc. Following are some things I've done. Which might work for you? What other methods can you suggest?
1] Invite people to write reviews of the book and post them and/or submit them to suitable periodicals.
2] Write a press release and send it to TV, radio, periodical, and other media people.
3] Share information about the book through (non-pushy) e-mails to people who may be interested.
4] Tell people about it through various online connections. For example, here are some of mine:
Website https://elmams.wixsite.com/elma
Amazon Author Central https://www.amazon.com/Elma-Schemenauer/e/B001JPAGJK
5] Join a writers' group or groups. Most will let you share info about the book with their members, who may buy it. You may also be able to promote it through group initiatives.
6] Write articles relating to the book, and try to get them published.
7] Give public talks about topics relating to the book. Have copies available for purchase.
8] Offer copies of the book for sale at craft markets and farmers' markets.
9] Ask libraries if they'd like copies. Some buy at least one copy.
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