Wednesday, May 23, 2012

sampling new books on Facebook: Hachette Book Group

Hachette Book Group has been talking about harnessing Facebook as a way for readers to sample and share books. Wednesday the company launched their ChapterShare Facebook app. The app lets authors themselves as well as HBG staff post chapters onto Facebook pages from forthcoming books. Facebook friends can read and share the samples, as well as pre-order titles. HBG ceo Ken Michaels notes in the announcement, "…apps like ChapterShare allow us to connect directly with consumers. Publishers need to become application developers in order to connect writers and readers more closely…"

1 comment: